About this app

Lifetime value from churn and margin, against what acquisition costs. Three times CAC is the usual rule of thumb, but payback period matters more when cash is tight: a 5x ratio that takes twenty months to repay can still bankrupt you.

Get it free Browse marketplace

Win rates and risk grades are computed by Masterboard from tracked trade outcomes after the strategy is assessed — not self-reported by sellers. Past performance does not guarantee future results.